Last Updated on 11 months by First Guide
View Page Source to Find Competitors’ Keywords
In Internet Explorer, click on View > Source to see the HTML source code of the website.
- <title>: This tag is a headline description of the page and is the way Google displays your site in listings. The title tag typically contains the primary keyword that a page is trying to rank for.
- <meta name=”description”>: This is the snippet that appears underneath the title tag on search engines’ results. While not a specific ranking factor, many websites incorporate the target keyword into their meta descriptions in the hope of reinforcing what the page is about—which could potentially help lead to a higher click through rate to the site from search results.
- <meta name=”keywords”>: As this is an antiquated aspect of SEO, many sites are no longer using this tag, but it’s worth checking to see if your competitors are using it. In some instances, websites may use the meta keywords tag to keep track of what keywords a page is specifically focusing on, which can provide excellent insights to their strategy.
Google AdWords Keyword Planner
This box is typically used to input a word or phrase, but you can enter the URL of a website (your own or a competitors!) and Google will then show you the keyword ideas for that site – based on the keywords it has found.
These keyword “ideas” should give you a very good indication of which keywords your competitors are targeting for their own SEO strategy.
Ahrefs Site Explorer
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